Motivation and Complex Verbal Phenomena: Implications for Organizational Research and Practice

ABSTRACT

The concept of motivation has attracted the attention of scholars in the field of Organizational Behavior Management (OBM) over the last two decades. In this paper, we revisit the behavior analytic conceptualization of motivation and highlight recent developments that may contribute to further research and application in OBM. This paper includes a proposed consideration of verbal stimuli (e.g., rules, goals, and values) as potential intervening variables to motivate performance in organizational settings.

KEYWORDS:

• Augmentals
• goals
• motivating operations
• rules
• values