Marketing and Consulting in Organizational Behavior Management

ABSTRACT

One of the greatest challenges in business consulting is to help clients quickly grasp how the products and services you offer will improve their organizations. As businesswomen whose adult lives have been spent implementing behavioral solutions in large companies and complex organizations, we have amassed experience and advice for those who seek to help others achieve sustainable improvements through behaviorally based solutions. It starts with getting them to understand and believe in what you are proposing. This paper outlines advice and strategies gained over three decades of marketing and implementing behavioral solutions in large organizations.

KEYWORDS:

• Marketing OBM
• selling behavioral solutions
• performance management

Disclosure statement

No potential conflict of interest was reported by the authors.