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ABSTRACT
More and more organizations are using Big Data to support evidence-based, customer-centric decisions and public libraries are following suit. This article presents the reasons behind a rise in Big Data and discusses the solutions that public libraries can apply to add value to the patron experience.
Additional information
Notes on contributors
Scott Crawford
B. Scott Crawford has been the Vice President and General Manager of collectionHQ for the last six years. Prior to that, he has extensive experience of working for Baker & Taylor in the public library division in a variety of software and technology-related roles. He has a passion for helping library staff find efficiencies and improve their performance to meet the strategic goals of the library.
Scott currently serves on the board of directors for the Phoenix Public Library foundation and is cofounder of the Lit on the Links golf tournament that is held in conjunction with the American Library Association summer conference. Scott currently lives in Phoenix, Arizona, but grew up in Tennessee and is a graduate of the University of Tennessee.
Fiona Syme
Fiona Syme graduated with a Bachelor’s degree in French and Marketing from the University of Strathclyde in 2010 and has since worked within the software industry. Fiona joined collectionHQ in 2012 as Marketing Manager where she is responsible for coordinating events and resources to help its public library customers make best use of the tool. In her free time, Fiona likes to read historical biographies, visit the Scottish coast, and she is currently studying toward a Diploma in Digital Marketing.