ABSTRACT
A key challenge for public institutions is to ensure adequate funding for health, especially in times of crisis, and motivating citizens’ prosocial financial behavior is critical to ensuring the efficiency of healthcare. This article investigates citizens’ willingness to support healthcare with data from two cross-sectional Italian studies conducted during the peak of the pandemic. This article presents the results of two cross-sectional studies, conducted during the pandemic peaks in Italy, investigating citizens’ willingness to support the healthcare. Findings show different reactions towards voluntary contributions and mandatory subsidies. Furthermore, trust in money management and altruistic drivers predicted citizens’ willingness, which declined over time. Results offer guidance as to when and how be more effective in designing communications aimed at raising funds for healthcare.
Authors’ contributions
Conceptualization: CC and EL; Data curation: CC; Formal analysis: CC and GS; Methodology: CC and EL; Project administration: CC; Writing – original draft: GS and GG; Writing – review & editing: CC, EL, GG, GS.
Data availability
Raw data are available upon request to the corresponding author.
Disclosure statement
No potential conflict of interest was reported by the author(s).