Abstract
The terms prejudice and stigmatization tend to be overused and incorrectly applied to normal social control processes and to certain negative side effects of social tolerance. The author proposes that the evolutionary origins of social control stem from the need to repair disturbed relationships in a small group of kin-related individuals without engaging in stigmatization. This perspective results in a comprehensive classification of deviant conditions and their motivational implications. Dependent on type of deviance, situation, and culture, activation of the psychological mechanisms involved in repair may also result in stigmatization or tolerance. Practical implications for stigma prevention and reduction are discussed.