ABSTRACT
The aim of this piece is to clarify three key matters: (a) the extent to which, as citizens, our volition is impacted as a result of the implementation of nudges in the health domain; (b) the efficacy of educational campaigns as a means of behavioral change relative to other nudges as well as typical regulatory instruments; and (c) the empirical, theoretical, and practical details that ethical debates concerning nudges might want to consider.
Acknowledgments
The completion of this research was funded by Queen Mary University of London Life Sciences Initiative Studentship. In addition, we thank William Nelson for his helpful discussions and advice on an earlier draft of this manuscript, and in particular for his inspired suggestion for the title.