The challenge of international radio broadcasting – what's in it for Africa?

ABSTRACT

Radio may be considered an element of development in that it promotes democratic values. This article considers the contribution made by, and the value, of international radio broadcasting to the development of Africa. This is despite the fact that international radio broadcasting is primarily a politically orientated First World medium. Although historically concerned with diplomacy and propaganda, international radio broadcasting is still inherently democratic since it allows an alternative point of view to be heard. Within the African context this is of great significance where broadcasting is monopolistic and state orientated. For Africa there are indications that IRB occupies a significant position although African issues rarely feature in international programming. Thus what IRB offers Africa is the opportunity of media pluralism, while highlighting the inadequacies of broadcasting policies. As such, international radio broadcasting should not be ignored in the development and democratisation of Africa. The Voice of America is used as a case study to indicate the nature of international radio broadcasting.