![Sample our Built Environment journals, sign in here to start your access, Latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5926/TOC-Subject-Sample-2021-Built-Environment.jpg"})
ABSTRACT
The present study views adventure tourism through a services marketing lens to investigate the impact of customer experience on tourist satisfaction. It further explores the mediating role of commitment between tourists’ satisfaction and behavioural intents, that is, their revisit intentions (RVIs). The adventure activities under consideration in this study are trekking and rafting. A survey of participants with experience in trekking and rafting was conducted to establish support for the proposed model. The findings of the study indicate that quality of experience positively affects satisfaction, which in turn leads to positive commitment and enhances RVIs of the tourists.
Acknowledgements
The authors wish to thank the anonymous referees and the editor for their valuable feedback, which significantly improved the positioning and presentation of this paper. The authors would like to extend their gratitude and appreciation to Mr. Rajesh Sharma and Mr. Santosh Tiwari for their valuable feedback and inputs at various stages of the research work.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes on contributors
Archit Vinod Tapar is a doctoral student in the area of marketing at Indian Institute of Management Indore, India. He has received his master’s degree in management studies from Mumbai University. He has one year of industrial experience in sales and marketing, and more than two years of academic experience. His research interest includes brand management, services marketing, tourism marketing, and online retailing. His research works have been showcased at China India Insights Program held at London Business School, UK.
Amol S. Dhaigude is working as an Assistant Professor in T.A. Pai Management Institute, Manipal, India. He offers courses in supply chain management, service operations and operations research at executive, postgraduate and graduate levels. He is a fellow of the Indian Institute of Management Indore, India. He holds a master’s degree in Business Administration and a bachelor’s degree in Information Technology Engineering from recognised Indian universities. His research work is published in reputed international journals. He has presented papers in many international conferences and is actively engaged in research in supply chain coordination, tourism management, and services operations.
Mohammad Shameem Jawed is a doctoral student in the Finance and Accounting area at Indian Institute of Management Indore, India. Prior to joining the doctoral program he worked for five years, as a consultant, at SunGard Financial Software Solutions & Services Pvt. Ltd., Bangalore. His research interests are broadly focused on corporate governance perspectives of equity market regulations, market liquidity, corporate finance, Islamic finance, and tourism management