ABSTRACT
This study intends to investigate if there are variations in the ways of evoking the memorable travel experience. It utilises two groups of respondents to assess the underlying difference between recollected experiences and believed experiences. To examine whether the two types of memory retrieving venues including (1) recollection and (2) belief differ in forming memorable travel experiences, a multivariate analysis of variance (MANOVA) is deployed on the two groups of respondents who use a different type of retrieving venue to report their memorable travel experiences. The results show that those who retrieve their memories via the way of recollection have higher destination-enthusiasm than those who echo their trip memories from their belief. The conclusion section highlights theoretical and managerial discussions on the dissimilarity between the circumstances of recollection and belief regarding the creation of memorable travel experiences.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes on contributors
Hyangmi Kim, Ph.D., is Assistant Professor and Program Director at the Department of Health Science, Lehman College-City University of New York, USA. Her research undertaking encompasses individuals with disabilities, therapeutic recreation, recreational intervention, benefits of recreation, and memorable travel experiences.
Joseph S. Chen, Ph.D., is Professor at the Department of Recreation, Park, and Tourism Studies, Indiana University, Bloomington, USA. His research foci entail social impacts of tourism, Arctic tourism, tourist experiences and sustainability in hospitality and tourism.