https://orcid.org/0000-0001-8497-4918
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ABSTRACT
The study examines the attitudes of 854 respondents arriving in Macau from Mainland China, Taiwan and Hong Kong. The study examines (1) to what extent are there differences in perceived destination attractiveness, destination value and satisfaction between these three groups, (2) is there evidence of intra-ethnic differences and similarities? A multi-dimensional model is analysed using partial least square analysis accompanied by multi-group analysis. The findings demonstrate that intra-cultural variation can exist within a similar Chinese ethnic background, based in part on differing attitudes toward symbolic values. In short, the Chinese ethnic groups evidence intra-group differences, but it is suggested that these differences are explained by factors other than culture. This study contributes to research on intra-ethnicity/cultural variation. The conceptual and managerial implications are examined.
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No potential conflict of interest was reported by the author(s).
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Notes on contributors
Iok Keng Veronica Lam
Iok Keng Veronica Lam lectures at the Macao Institute for Tourism Studies, a government funded teaching and research body of university level in Macao. She is specifically interested in the positioning of Macao as a tourist destination with reference to its developing role as a world centre of tourism and leisure.
Chris Ryan
Chris Ryan obtained his doctoral degree from Aston Business School in the UK. An elected member of the international Academy of the Study of Tourism, he has published over 200 refereed journal research articles. He is the Director of the BUU China-New Zealand Tourism Research Unit at the Waikato University Management School, Hamilton, New Zealand.