Evaluating the intention of downloading augmented reality games

Abstract

Recently, augmented reality (AR) games have gained popularity as consumers’ acceptance for AR games as a new lifestyle is rising. In this study, we use the gray relational analysis method to construct players to evaluate the factors and order of downloading AR games. Finally, Pokémon GO, Pet City, and My Hero GO, three different AR games, were evaluated for player download factors to provide game developers with reference indicators for developing real-life games.

Keywords:

• Augmented Reality
• Grey Relational Analysis
• Position Model