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Research Article

Implications of CSR activities during pandemic & its impact on Healthcare Industry

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Abstract

Since the evolution of civilization, healthcare has been a prime concern so far. During pandemic it has been observed that there is a huge scarcity of required resources in relation to infected population. Government machinery either stuck or failed due to huge gaps in demand and supply. In the meantime, corporate houses intervene and open their houses to make available the required medical equipment, medicines, and oxygen cylinders. Either they supported the government and common people directly or followed the path through corporate social responsibilities. Various corporate houses offer their resources individually or in a group. This study is an exploration of resources provided by corporate houses in the form of Corporate Social Responsibilities and evaluation of all those resources and its impact on healthcare industries. A t-test analysis has been used to compare the mean of CSR & available measures selected from the population. Resultants are qualitative in nature.

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