Abstract
The following paper discusses the use of peer rating as a learning tool in a coursework Masters programme at an Australian, east coast university. The use of peer assessment is discussed and the benefits of peer rating developed. The business theory of consumption values is then introduced. The use of peer rating is examined in the context of consumption values and evaluated by use of focus group. Conclusions suggest that the use of peer rating results in improved student motivation and learning but can be stressful for participants. Areas for future research are identified.