A STUDY OF THE EFFECTIVENESS OF AN INFORMATION MAPPED PROGRAMMED TEXT IN PROMOTING LEARNING

ABSTRACT

Most workers in the field of education will have heard of programmed instruction, associating it with such names as Skinner, Crowder and Gilbert and their various styles of presenting information in linear or branching instructional sequences. Fewer workers have heard of the later system called Information Mapping (footnote below), which has been developed by an American educator, Robert Horn, during the past fifteen years. There are few published accounts of Horn's system either in terms of how it differs from earlier programmed instructional systems, or how effectively it communicates information. This paper describes the development and testing of an information mapped text for a Master of Business Administration (M.B.A.) elective in a British business school. Readers who are unfamiliar with information mapping will find a brief description of it in Appendix 1.

Additional information

Notes on contributors

Alan Fields

Alan Fields, is a lecturer at Cranfield School of Management with a research interest in Educational Technology.