Analysing the media discourses surrounding DJs as authentic performers and artists within electronic dance music culture magazines

Abstract

This paper critically analyses how the media construct, consolidate and perpetuate discourses surrounding DJs as artists. It explores representations of their status and roles in a selection of dance music magazines (Mixmag and DJ Mag) and the links to wider ideologies concerning music and dance culture such as authenticity, originality, innovation, cultural progression and performance. It considers how the media bestow DJs with artistic credibility and authenticity in addition to the range and type of references used to position DJs within the cultural landscape and hierarchy of electronic dance music culture. Furthermore, it discusses their sensationalist construction as powerful performers and the links between DJ performances and wider discourses surrounding event experiences. This paper concludes that not only do the discourses perpetuated serve to elevate and sustain the cultural status of DJs, they also validate and perpetuate a wider range of ideological notions within dance music culture. It also highlights the power relations between authors, audiences, DJs and promoters and the media’s role in sustaining the social capital of different players, through projecting a vibrant and dynamic culture.

Keywords:

• DJs
• EDMC
• dance music culture
• authenticity
• media discourse
• subcultural ideologies