ABSTRACT
The high-quality development of sports tourism cannot be achieved without the active participation of residents in sports tourism destinations, and the benefit perception is an important reference system for the formation of pro-sports tourism behaviour. Based on the previous studies, this study aims to explore the relationship between community relations of sports tourism destination and pro-sports tourism behaviour. The empirical test was conducted with the help of structural equation modelling using data from a sample of 590 survey respondents. The results have shown that the hypothesised paths proposed in the theoretical framework are all validated, revealing a positive relationship between the community relations of sports tourism destinations and pro-sports tourism behaviour, and that the perceived economic, social, and environmental benefits of sports tourism play multiple mediating effects between community relations and pro-sports tourism behaviour. Conclusion: These research findings provide theoretical guidance for the development of sports tourism behaviour and the development of sports tourism, based on which future development of sports tourism should always be closely linked to the needs of the people and establish good community relations; Pay attention to the acquirement of community residents’ interests, and give full play to the intermediary role of its benefit perception.
Acknowledgements
The authors would like to thank all the respondents who participated in this study.
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No potential conflict of interest was reported by the authors.
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Notes on contributors
Chao Ma
Chao Ma is a PhD student at the School of Physical Education, Shandong University.
Xianliang Wang
Xianliang Wang is the Vice Dean of School of Physical Education of Shandong University. Xian-liang is an expert in the National Science and Technology Database and in the National Graduate Education Evaluation and Monitoring Database, also the Deputy Director of the National Sporting Goods Engineering Technology Center, and the Director of the World Chinese Sports Management Association.
Shuaishuai Li
Shuaishuai Li is an Assistant Professor at School of Management, Shandong University. He received his PhD degree from Peking University. His research interests include wellness tourism, sports tourism, and tourist destination management.