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Abstract
Graduate social work student interest in administration or management studies has been low in comparison to their interest in clinical practice. Recruiting graduate students to administration or management specializations in social work education remains a challenge for social work programs. Recognizing the need to attract and prepare MSW students for administration, various curriculum models have been proposed. This study presents a unique model that was designed specifically for social work students who wanted to become competent clinical practitioners, yet were also interested in macropractice. By marketing to, and recruiting, graduate students who have a passion for the dual (macro and micro) focus of social work, the administration specialization in this large, US-based urban graduate social work program has been able to attract over 120 additional students each year, comprising nearly 24% of the graduating class. This qualitative study examined students’ rationale for selecting this specialization, their experiences in the program and their suggestions for improvement. Implications for other graduate social work programs are highlighted.