ABSTRACT
Mongolia's transition to a democratic, market economy has created widespread change, especially among pastoral herders. Pastoralists have been depicted as archaic and independent ‘nomads’ who exist outside the modern economy. Still, pastoral culture is a key asset in tourism products and advertising. Tourism could provide fair economic benefits, but inclusive growth depends on how shareholders participate. Using interviews with tour company employees, I investigate how tour companies incorporate pastoralists into their products. The results demonstrate several barriers to inclusive growth. Companies feel individually responsible for managing tourism assets, and to maintain the guise of pastoral authenticity, they limit pastoralists’ participation in business through informal and contingent work contracts. These contracts reveal problematic asymmetry and give pastoralists little job security, control, or access to employee benefits. These circumstances oppose inclusive growth paradigms and demonstrate elements of precarious work. The shared interest in maintaining pastoral culture may unify this fragmented industry.
Acknowledgements
I thank Nicole Schaefer-McDaniel, who provided helpful feedback during the research phase, and Ulziijargal Sanjaasuren, who facilitated on-site data collection and field visits. I am grateful to my hosts at the various field sites. Also, many thanks to the anonymous reviewers for helpful comments and guidance. Lastly, thank you to the employees who provided their insights. Even if the article appears critical, it was written with you in mind.
Disclosure statement
No potential conflict of interest was reported by the author.