Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry

Abstract

In this research article, the authors draw on the theoretical insights of the strategic entrepreneurship literature and examine the relationships among entrepreneurial orientation, access to financial resources, and broadcasted product performance using survey data from Greek television enterprises. Data were based on companies' chief executive officers. Results of Bayesian path analysis indicate that access to financial resources fully mediates the effect of entrepreneurial orientation on product performance. Recommendations for further research are discussed.

Keywords:

• mass media
• TV
• entrepreneurial orientation
• performance

Acknowledgements

This research has been partially supported by a post-doctoral research scholarship granted to the first author by the Greek State Scholarship Foundation (IKY-801/2009).