Abstract
The main objective of this study is to analyse the productivity of travel agencies located in Alicante (Spain) in order to obtain results that will complement other previous findings based on efficiency. Malmquist indices and the smoothed bootstrap method have been selected to carry out this analysis. In addition, the Mann–Whitney U test has been adopted to study the relationships between levels of productivity, ownership type, location and experience. In the light of this new perspective, the results do not present an optimistic view of the evolution of the economic activity of the agencies. Furthermore, some of the variables, such as location, have a different effect.
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