Ceremonious politeness in consuming food in VFR tourism: scale development

ABSTRACT

Understanding the desire for visiting friends and relatives (VFR) has been examined in previous studies. Yet, research on the antecedences and consequences of social interaction between host and guest in VFR tourism has not received enough attention. Addressing this gap, this study introduces ceremonious politeness (CP) by tourists in consuming food as a cultural code that facilitates the establishment of a communally arranged form of social interaction. Using a mixed methods scale-development approach (e.g. Delphi technique, qualitative interviews, and surveys) during 14 months in 2015–2016, it develops and validates a CP scale to measure the impact of self-accountability and perceived others’ control on tourists’ sense of self-blame in social interaction situation related to consuming food in VFR tourism. The study contributes to the body of knowledge by introducing the concept of CP in a non-commercial setting.

摘要

在以前的研究中已经了解走亲访友的愿望（VFR）。然而，对VFR旅游中主人与客人之间社会互动的前因和后果的研究尚未得到足够重视。针对这个空白，本文引入了正式的的礼仪礼貌（CP）作为游客消费食品中促进建立社会互动形式的一种文化规范. 在2015-2016 年的十四个月内，本研究采用混合的尺度发展方法（如德尔菲技术，定性访谈和调查），开发和验证了一个CP的尺度来衡量在VFR旅游中消费食物的情况中的自我问责和感知他人的控制对游客的社会互动的影响. 该研究通过在非商业环境中引入CP的概念来促进知识体系.

KEYWORDS:

• VFR
• ceremonious politeness
• scale development

关键词:

• 走亲访友
• 正式的的礼仪礼貌
• 规模发展

Disclosure statement

No potential conflict of interest was reported by the authors.

ORCID

Babak Taheri http://orcid.org/0000-0002-0912-9949