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Abstract
This paper examines the emergence of the regulation of housing conditions in the private rental sector as a policy issue in New Zealand using an analysis of narratives in media, advocacy and political texts. Narratives are evident in public discourse and are the stories told by interest groups to identify and cast a problem as a policy issue in a way analogous to the beliefs of the speaker. This case study shows that while the narratives used by advocates for policy change were effective in raising the issue, they were ineffective in overcoming a counter-narrative of excessive regulation by the government and concerns of possible rent rises. This opposition to regulation of the private sector by a right-leaning government needs to be more effectively countered by more powerful intersecting narratives, if evidence on the relationship between housing, health and safety is to become the basis for effectively implemented government policy.