Abstract
The synthesis and characterization of low molecular mass compounds containing 1,4-bis(5-phenyl-1,3,4-oxadiazolyl)benzene is reported. All compounds are fluorescent in solution. Due to the flat shape of the conjugated unit, smectic-like packing is observed at high temperatures for some of the synthesized compounds. Moreover the insertion of a lateral flexible alkoxy unit strongly destabilizes the smectic order whilst promoting the appearance of a nematic phase in the case of the shortest methoxy unit. The mesogenic character of this unit may be of interest in the synthesis of liquid crystalline polymeric systems, taking advantage of both the fluorescent properties and the peculiar molecular structure of the liquid crystalline state.