Online student induction: a case study of the use of mass customization techniques

Abstract

New technology within Open and Distance learning (ODL) provides new opportunities for the delivery of learner support resources. Mass customization techniques offer the advantages of efficient production combined with the development of a learning experience precisely tailored for the individual's study requirements. In this article, we discuss both the delivery and evaluation of such resources. XML technology and reusable learning objects were used to facilitate automated delivery of online induction for ODL students in the UK. Although the resources are produced ‘en masse’, the chosen approach allows the provision of an induction experience set firmly within the context of the individual's course. In the longer term, this work offers a useful model of mass customization for other learning support resources.

Keywords:

• Contextualization
• Customization
• Online induction
• Reusable learning objects
• Integration
• XML

Notes

* Corresponding author: Student Services, Highfield Campus, University of Southampton, University Rd, Highfield, Southampton, Hampshire SO17 1BJ, UK. Email: [email protected]

Additional information

Notes on contributors

Marion Phillips*

* Corresponding author: Student Services, Highfield Campus, University of Southampton, University Rd, Highfield, Southampton, Hampshire SO17 1BJ, UK. Email: [email protected]