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ABSTRACT
This study aims to augment our understanding of user intention to use mobile IT in health. Experiential dispositions and technology perceptions around a mobile service that is currently in use to access other value-seeking services are integrated to present an enriched characterization of intention to use m-health. Primary data from a pressing health context in a developing economy are collected to validate the model. The results demonstrate that previous experience from value services received on a mobile service enhances user attention, which in turn positively impacts the perceived usefulness of an incoming m-health program, which then influences user intention to adopt m-health services delivered on that mobile service. Overall, the findings provide a comprehensive understanding of user intention to accept m-health. Additionally, our results provide insights toward the choice of mobile technology and indicate aspects of message framing that may ensure practicable deployment and successful implementation of m-health programs.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes on contributors
Dr Tridib Bandyopadhyay is an Associate Professor of Information Systems and the Academic Director of the Masters of Science program at Coles College of Business in Kennesaw State University. He is also a continuing Faculty Research Associate of The KSU Center for Information Security Education. His research interests include Information Security and Assurance, Cyber Terrorism, and Cyber Insurance; and ICT in Development including health issues. His research has been published in peer reviewed journals like ISF, CACM, ITM, IJICTE, and also in the proceedings of national and international conferences. He earned his PhD in MIS from The University of Texas at Dallas.
Dr Peter Meso is an Associate Professor of Information Systems at the Lutgert College of Business, Florida Gulf Coast University. He is also the editor in chief of the African Journal of Information Systems. His current research interests are in the behavioral and managerial interactions of people and information technology, particularly as they relate to the design and development of information systems; systems security and education; and, information analytics. He has published in journals like ISRJ, JAIS, EJIS, ISJ, JGIM, IEEE Transactions, and also in the proceedings of national and international conferences. Dr Meso holds a PhD in Management Information Systems from Kent State University, Ohio.
Dr Solomon Negash is a Professor of Information Systems and the Director of Mobile Application Development Lab at Coles College of Business, Kennesaw State University. His research focuses on classroom technology, IT for development, technology adoption and technology transfer. His research has been published in peer reviewed journals like CACM, ITD, IJICTE, IJIS, and also in the proceedings of national and international conferences. Professor Negash is actively engaged in professional consulting activities internationally and has received awards for his intellectual and e-Learning contributions; graduate teaching, as well for promoting international goodwill and understanding. He earned his PhD from Claremont Graduate University, California.
Notes
1 Vide ‘mHealth for Development: The opportunity of mobile technology for healthcare in developing world’ – Available at www.vitalwaveconsulting.com/insights/mHealth.htm.
5 Post contraction disease management is typically a distinct program different from the awareness program that we cover in this work.
6 Our technology perceptions are exactly akin to general technology perceptions in Hong and Tam (Citation2006).
7 Device controls of a mobile handset come from the operating systems running in the handset. For example, our ability to select, copy and paste parts of a text message and use for other purposes come from the mobile OS, which may have an impact on the perception about ease of use of SMS as a service hosted on the mobile device. Please note that SMS can also be hosted on a computer and be accessed through web services, for example, Google Voice. If that be the case, then the OS of the computer running the web service is responsible for the entire set of device controls that a user experiences during an engagement with SMS.
11 The m-health messages are delivered to the young recipients with an indirect option to call or log-in and opt out of the program.
12 For example, visit http://www.itu.int/dms_pub/itu-d/opb/ind/D-IND-ICTOI-2012-SUM-PDF-E.pdf.
13 The increasing levels of product sophistication suggested by Levitt (Citation1980) are: (a) Expected Product that fulfils consumer expectations in terms of delivery, time, support and incrementally new ideas, (b) Augmented Product that delivers attributes exceeding consumer expectations and (c) Potential Product that includes aspects and attributes from the next wave of innovation to satisfy emergent consumer expectations.
14 A contemporary analysis in similar lines but for mobile handsets can be located at http://arxiv.org/ftp/cs/papers/0607/0607144.pdf.
17 Being in current use, PMV perceptions of the mobile service (sms here) are ex-post realized.