Cross-borough Business Improvement Districts: Waterloo's Attempt to Become the First Town Centre BID to Cross a Local Authority Boundary

Abstract

Waterloo Quarter Business Alliance (WQBA) is a Business Improvement District (BID) operating in the complicated regeneration landscape of the Waterloo area. With a small budget, diverse membership and intentions to become the fist cross-borough BID in a town centre area, this is a challenging but exciting time for local businesses.