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Local Economy Volume 25, 2010 - Issue 2
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In Perspectives

In Pursuit of the ‘Third Mission’: Strategic Focus on Regional Economic Development by a Business School in the USA

Pamela R. Cash Bryan School of Business and Economics, University of North Carolina at Greensboro, Greensboro, NC, USA
,
Joyendu Bhadury Bryan School of Business and Economics, University of North Carolina at Greensboro, Greensboro, NC, USACorrespondence[email protected]
,
Donald L. McCrickard Bryan School of Business and Economics, University of North Carolina at Greensboro, Greensboro, NC, USA
&
James K. Weeks Bryan School of Business and Economics, University of North Carolina at Greensboro, Greensboro, NC, USA
Pages 148-153 | Published online: 14 May 2010
 
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Abstract

Academic institutions are being increasingly expected to play a significant role in economic development. This paper describes how a doctoral-granting business school at a state university in USA is achieving this by maintaining a strategic focus on aligning its activities with regional economic development.

Notes

1 BSBE student enrollment is 2300. UNCG enrollment is 17,500. The population of the Piedmont Triad region of North Carolina is 1.6 million.

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