ABSTRACT
Some researchers claim that uncertainty prolongs the duration of emotional experiences because uncertainty toward an emotion-eliciting event prolongs attention to that event. However, some results contradict this claim. We assumed that curiosity rather than uncertainty prolongs the duration of emotional experience via attention, and that attention and emotional experience are prolonged only when uncertainty elicits curiosity. This assumption is based on the information gap theory, which proposes that curiosity increases with uncertainty, but that curiosity decreases at a certain level of uncertainty. We conducted a survey study to investigate the relationships among curiosity, uncertainty, attention and duration of positive and negative emotional experiences. The results showed that curiosity, but not uncertainty, prolonged the duration of emotional experiences and the process was completely mediated by attention both for positive and negative emotions. Moreover, uncertainty prolonged the duration of emotional experiences only when uncertainty elicited curiosity, which in turn prolonged attention to the emotion-eliciting event.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes
1. Uncertainty is a state characterised by a lack of explanation, according to Wilson and Gilbert’s (Citation2008) definition. Explanation is defined as “understanding the nature, causes, and implications’ of an event” (p. 373). Because uncertainty, rather than explanation, has been used in empirical studies by Wilson and Gilbert (e.g. Wilson et al., Citation2005), we used the same definition.
2. When we calculated the score for emotional intensity during the event, based on either positive or negative items according to their assigned condition, we obtained the same results.