Do media portrayals of super-agers reduce or increase ageism toward older adults?

ABSTRACT

Super-agers are older adults with exemplary cognitive and/or physical abilities. However, the impact of media portrayals of super-agers is unknown. This study examined whether exposure to mass media stories about “moderate” super-agers (exemplary cognitive and physical skill levels) versus “extreme” super-agers (most extreme cognitive and physical skill levels) impacts young adults’ ageism. Undergraduate participants exposed to media portrayals of moderate super-agers reported greater agreement with positive age stereotypes toward older adults, whereas participants exposed to extreme super-agers reported lower levels of ageism as compared to control participants. Based on these findings, young adults may perceive super-agers in a positive manner as super-agers highlight positive attributes. Since super-agers are often portrayed as defying negative stereotypes through diligence and a positive outlook (less so through good genes or access to healthcare), exposure to super-agers could have negative effects, which is an important future direction.

KEYWORDS:

• Ageism
• aging
• media
• super-agers
• stereotypes

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

The author(s) reported there is no funding associated with the work featured in this article.