Implementing Twitter in a Health Sciences Library

Abstract

The NYU Health Sciences Libraries created an account on Twitter, a microblogging service, as a new outreach tool marketed to students, faculty, and staff. The team used Twitter to promote resources, events, and news. Twitter is a part of a pipeline of information that also includes the library's Web site and Facebook. Although it is difficult to measure the effectiveness of a social networking tool, the overhead of using Twitter is so low that it merits consideration.

KEYWORDS:

• Health sciences libraries
• marketing
• microblogging
• social networking
• Twitter

Acknowledgments

This article was written while she was at NYU Health Sciences Libraries.