Will They Come? Get Out the Word about Going Mobile

Abstract

To be effective, libraries must promote, market, and advertise mobile initiatives. When libraries introduce services that use new tools and modes of thought, they must demonstrate what is possible, how services are relevant, and how new resources can help.

Keywords:

• mobile
• SMS
• advertising
• marketing
• Google Voice
• text reference

Notes

1. Field of Dreams, DVD, directed by Phil Alden Robinson (1989; Los Angele, CA: Universal Studios, 2004).

2. John Dewey, Experience and Education (New York: Macmillan, 1938).

3. L. S. Vygotsky, Thought and Language, trans. Alex Kozulin (Cambridge: MIT Press, 1986).

4. Roberto Verganti, January 28, 2010, “Apple's secret? It tells us what we should love,” The Conversation, accessed May 30, 2010, http://blogs.hbr.org/cs/2010/01/how_apple_innovates_by_telling.html.

5. Esphyr Slobodkina, Caps for Sale—A Tale of a Peddler, a Monkey and Their Monkey Business (New York: Scholastic Books, 1973).