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The Reference Librarian Volume 52, 2010 - Issue 1-2: Mobile Reference: Papers from the Handheld Librarian Conferences
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Articles

Collaborative Marketing for Virtual Reference: The My Info Quest Experience

Beth Fuseler Avery University of North Texas Libraries, Denton, TXCorrespondence[email protected]
,
Karen J. Docherty Maricopa Community Colleges/Rio Salado College, Tempe, AZ
&
Mary-Carol Lindbloom South Central Regional Library Council, Ithaca, NY
Pages 36-46 | Published online: 04 Jan 2011
 
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Abstract

This article shares general information about the My Info Quest collaborative, explores publicity for the cooperative and how the public relations committee developed materials for participating libraries and the public, and details how marketing has occurred at the local level.

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