Abstract
Privacy and anonymity in the profession of librarianship was one of the themes emerging from the Internet Public Library (ipl2) institute in March 2010, questioning whether new trends in librarianship are leading to the demise of the “anonymous librarian.” This article examines the research literature on how privacy and anonymity issues can affect users and librarians. The rise of new initiatives such as embedded librarians, on-site liaison librarians, and personal librarians appears to be a shift toward increasing professional visibility and away from anonymity in professional practice.