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ABSTRACT
Academic librarians are well aware that many students who could use help do not ask for it. Reluctance to ask for help can be due to students’ goals and motivations, social and interpersonal influences, personal characteristics, and the learning environment. To overcome reluctance to ask for help, a person needs motivation, opportunity, and permission to ask. Research findings on academic help-seeking behaviors are summarized and recommendations are given for how to encourage students to ask librarians for help.