The Digital: Rhetoric Behind and Beyond the Screen

Abstract

Rhetoricians first saw “the digital” flickering on screens but now feel its effects transducing our most fundamental of social practices. This essay traces digital emergence on screens and through networks and further into everyday life through infrastructures and algorithms. We argue that while “the digital” may have once been but one more example of the available means of persuasion, “digital rhetoric” has become an ambient condition.

Keywords:

• computation
• digital rhetoric
• multisensory
• transduction