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Debate/ROAPE forum

Brand Africa: multiple transitions in global capitalism

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Pages 135-150 | Published online: 27 Mar 2012
 

Acknowledgements

We thank all of the presenters and participants in the panels at these two conferences for helping this debate to take shape through their engagement.

Notes

The research is sponsored by an ESRC fellowship (RES-070-27-0035). More details about this research are available at www.celebrityanddevelopment.wordpress.com. Unless otherwise stated the sources referred to are interviews conducted with celebrity liaison officers in the US and UK NGO sectors.

Source 90 (a celebrity magazine editor).

Source 93.

Source 63. Others (sources 51, 55, 63 and 76) made exactly the same point. Indeed the possibilities of corporates getting free access to talent poses significant risks to the commercial interests (agents and managers) looking after their time, and could jeopardise the good relations celebrity liaison officers work so hard to build with the celebrity sector. At least two large NGOs have drawn up written guidelines as to how to avoid that state of affairs (sources 61, 71).

Source 35.

Source 48.

Source 63.

Source 48.

Vanessa Friedman, ‘Good luxe: what is luxury fashion doing to help the developing world?’ Financial Times, 19/20 November 2011.

Ibid.

Ibid; emphasis added.

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