Optimization of traffic demand management policy in China: towards a sustainable mode split

ABSTRACT

The rapid increase in private car use in large metropolitan areas has led to irrational travel mode splits and severe traffic problems. Traffic demand management (TDM) is an effective policy to achieve a more sustainable development of traffic systems. This study analyzes the relationships between TDM policy, mode split, and travel mode choice using Stackelberg game theory. Then, using 0–1 programming, it establishes a combination of TDM policy instruments that can achieve a more sustainable mode split in a city and provides a case study in China. The method presented in this research has strong theoretical implications for TDM policymakers.

KEYWORDS:

• Urban transportation
• traffic demand management
• policy instruments
• Stackelberg game
• 0–1 programming
• China

Disclosure statement

No potential conflict of interest was reported by the authors.

ORCID

Xianghao Shen http://orcid.org/0000-0003-3060-0560

Additional information

Funding

The authors thank the National High Technology Research and Development Program (‘863’ Program) of China (2014AA110304) for supporting this research.