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Abstract
The travel choices of a sample of people who have difficulty using conventional public transport is investigated from survey data collected in Nottingham. Observed travel behaviour was recorded and stated preference techniques were employed to analyse the preferred choice of travel mode. A multinomial logit model is used to measure the influence of three factors — fares, trip frequency and journey time — on the choice of mode, with emphasis on the demand for dial‐a‐ride and taxi services. The results indicate that the market for special transport services to the mobility handicapped is not uniform but exhibits characteristics of vertical differentiation, which has implications for the planning of special needs services.