If You Are Old and Do Not Want to Fall into The Traditional Stereotype—Be Physically Active!

Abstract

Background/Study Context: Based on the stereotype content model and the behaviors from intergroup affect and stereotypes map (Cuddy et al., 2008; Advances in experimental social psychology [Vol. 40, pp. 61–149], New York: Academic Press), we examined whether being physically active may challenge the traditional stereotypes related to older adults.

Methods: We compared how 94 participants (M_age = 24.48 years, SD = 7.15 years) judged one of three target groups (older adults in general, physically active older adults, and socially active older adults), with regard to perceived status and competition, warmth and competence judgments, emotional and behavioral reactions.

Results: Results showed that being physically active was associated with higher status and competence. Physically active older adults were specifically viewed as an admired group eliciting both active (helping) and passive facilitation (associating) tendencies.

Conclusion: Beyond the well-known health perspective related to the regular participation of older adults in physical activity, the present results open a social optimistic perspective, in which being physically active seems a promising way to challenge the widespread and resistant stereotype content of older people commonly perpetuated.

ACKNOWLEDGMENTS

We wish to express our gratitude to Philippe Guillotin for his valuable comments on an earlier version of the article. We also thank Kristell Jaillard who helped in collecting data.