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The Journal of the Costume Society of America
Volume 50, 2024 - Issue 1
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Book Review

Celebrity Fashion Marketing: Developing a Human Fashion Brand

Fykaa Chan and Angela Lee, New York: Routledge, 2023

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Pages 127-129 | Published online: 05 Oct 2023
 

The authors express their gratitude to Lembaga Pengelola Dana Pendidikan (LPDP) for supporting the publication of this review. They also acknowledge the Indonesian Researchers for Language Learning and Teaching (iRecall).

Notes

1 Bahman Moghimi, “The Self,” in Consumer Behavior by Solomon (2014). Retrieved from <www.slideshare.net/bmoghimi/consumer-behavior-self-ch05-solomonbook-by-bahman-moghimi>

2 Christine M. Kowalczyk and Marla B. Royne, “The Moderating Role of Celebrity Worship on Attitudes Toward Celebrity Brand Extensions,” Journal of Marketing Theory and Practice 21 no. 2 (2013), 212.

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