![Sample our Humanities journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5939/TOC-Subject-Sample-2021-Humanities.jpg"})
Abstract
Gunkle's playmaking model defined the theatre experience in this study, and Berger's dramaturgic model of counterattudinal communication behavior provided the theoretical base. After pretests, experimental subjects acted a counterattitudinal role while control subjects simply read a counterattitudinal message. Experimental subjects shifted attitude significantly more than control subjects did, and the effect was still present two weeks after the treatment.