The hypothesis was tested that sources rated high in credibility construct messages with more listenability, human interest, vocabulary diversity, realism, and verifiability than sources rated low in credibility. Content analysis techniques applied to messages of high and low credibility sources revealed significant differences in the predicted direction along four of the five factors.
Speech Monographs
Volume 42, 1975 - Issue 2
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Related Research Data
Do Detail and Its Verifiability Serve as Indicators of Strategy Effectiveness and as Sources of Credibility in Voluntary Qualitative Disclosure
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TTR: A Microcomputer Application to Language Analysis.
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