A general paradigm of a rating error theory is presented with a study testing relationships from the theory. The study aimed to discover the effects of source credibility, attitude valence, and task sensitization on trait errors in the evaluation of speeches. The main hypothesis of the study was an interaction effect on trait errors in the speech ratings. The results indicate a significant triple interaction, suggesting that when speech raters are sensitized to the task and are in favor of the view of the speaker, their trait errors on “ideas” will favor a low credibility speaker. The results are explained in terms of attraction and similarity.
Speech Monographs
Volume 42, 1975 - Issue 3
![Sample our Communication Studies journals, sign in here to start your access, 2013 & 2014 volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5927/TOC-Subject-Sample-2021-Information-Science2.jpg"})
Reprints and Corporate Permissions
Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?
To request a reprint or corporate permissions for this article, please click on the relevant link below:
Academic Permissions
Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?
Obtain permissions instantly via Rightslink by clicking on the button below:
If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.
Related Research Data
The effects of organization, need for order, sex of the source, and sex of the rater on the organization trait error
Source:
Informa UK Limited
Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective
Source:
Informa UK Limited
Effects of immediate instructor feedback on group discussion participants
Source:
Informa UK Limited
Linking provided by
