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Original Articles

Political cartoons and salient rhetorical fantasies: An empirical analysis of the '76 presidential campaign

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Pages 317-329 | Published online: 02 Jun 2009
 

Abstract

A Q‐analysis of cartoons published during the campaign provides evidence of the complex patterns of shared fantasies among various types of voters, and the relationships between these fantasies and those dramatized by various groups during the political campaign.

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