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Abstract
This study investigated the influence of communicator gender and cultural ancestry on the selection of intense language for use in persuasive messages. Men and women of Caucasian, Chinese, and Japanese ancestry completed proattitudinal persuasive messages. As predicted, gender and cultural background interacted to influence the intensity of language chosen. Specifically, men of Chinese and Japanese ancestry produced significantly more intense messages than did their female counterparts, while no significant differences were apparent between the messages produced by Caucasian men and women.
Notes
Michael D. Miller is Associate Professor of Speech, University of Hawaii; Rodney A. Reynolds is Assistant Professor of Communication Studies, San fose Stale University; and Ronald E. Cambra is Associate Professor of Speech, University of Hawaii.