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Abstract
This study investigated the major determinants that influence the choice of edible oils by households across geographical zones in Tamil Nadu state, India. The primary data from 1,000 sample households were collected using a structured pre-tested questionnaire. Multinomial logit model was fitted for determining the factors. The results revealed that education, income, and households with a history of health problems were the important determinants that influenced the choice of low-saturated-fat oils, whereas the larger size households and weaker section households preferred low-priced palm oil. Income and education levels in Tamil Nadu state surged ahead in recent years. In consonance to these changes the nontraditional low-saturated fat containing sunflower oil demand will increase in many folds in coming years. Hence, besides traditional oils, sunflower oil production has to be stepped up on “mission mode” through appropriate production programs to meet the present and future edible oil demand domestically.