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Original Articles

PLACE MARKETING FOR LOCAL ECONOMIC DEVELOPMENT IN SOUTH AFRICA

Pages 32-43 | Published online: 01 Feb 2012
 

ABSTRACT

Place marketing is one element of planning for local economic development. This paper examines the question of place marketing in South Africa and seeks to contextualize the recent South African experience of place marketing in an international perspective. Key themes include the historical development of place marketing in South Africa and an analysis of the directions and content of contemporary place marketing.

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