Abstract
The primary objective of this paper has been to define a quality university from the user's perspective, based on what students expressed regarding different aspects of the institution. Two methodologically different formats of collecting information have assisted in testing the coherence of their opinions. A qualitative and quantitative approach helped to evaluate the results.
Notes
1. Named for Dr. W. Edwards Deming, the Deming Award recognises corporations and individuals who demonstrate an outstanding commitment to quality control, and whose products or inventions make exceptional advances in the pursuit of quality. More at <http://www.ricoh‐usa.com/about/awards/demingaward.asp>.
2. Created by US public law, the Malcolm Baldrige National Quality Award is the USA's premier annual award for business excellence. Read more at ⟨http://www.baldrigeplus.com/basic.htm⟩.