Unshackling Corporate Geography

ABSTRACT

The analysis of corporate spatial behavior appears to benefit from recognizing that the firm is a bundle of many different activities. They may be located together - prompting us to explicitly take account of firm-specific internal relationships - or separately - offering new possibilities for applying traditional location theory. Multinational corporations are especially well-poised to exploit location advantages, also as they vary over time for different activities. Dynamic adjustment as to where and to what extent activities are performed is becoming increasingly practicable. This largely conceptual argument is illustrated by specific examples from the use of data communications.