What drives m-learning? An empirical investigation of university student perceptions in Pakistan

ABSTRACT

M-learning is gaining popularity in formal and informal education, both in developed and developing countries. Specifically it can be an effective tool to overcome digital divide in developing countries. The success of m-learning at tertiary level depends on the perception of students towards this form of learning. A scientific approach was used in this study to explore the critical factors responsible for m-learning adoption among university students. The findings of this study, based on 628 valid survey responses, have both theoretical and practical implications for researchers and policy-makers.

KEYWORDS:

• Developing countries
• higher education
• m-learning
• TAM
• technology acceptance model

ORCiD

Shakeel Iqbal http://orcid.org/0000-0002-2001-0041

Zeeshan Ahmed Bhatti http://orcid.org/0000-0003-0725-7039